Marketplace Fee Comparison
See which marketplace keeps the most money in your pocket for the same sale. Enter the sale price, the shipping you charge and your item cost, and compare Etsy, eBay, Amazon and Shopify side by side: fees, net payout and profit, sorted best first.
How to compare marketplace fees
- Enter the sale price and any shipping you charge the buyer.
- Add your item cost to compare profit, not just fees.
- Read the table to see which marketplace gives the highest net payout.
Examples
A $100 sale with no shipping and a $40 item cost
Sale price 100, shipping 0, item cost 40
Shopify pays most (fees 3.20, net 96.80, profit 56.80), then Etsy (fees 9.95, net 90.05), eBay (fees 13.55, net 86.45) and Amazon (fees 15.00, net 85.00).
Frequently asked questions
Which marketplaces does this compare?
Etsy, eBay, Amazon and Shopify. Etsy, eBay and Amazon are open marketplaces that charge a selling fee, while Shopify is your own storefront where you mainly pay card processing. Comparing them shows the trade-off between built-in traffic and lower fees.
What fee model does each marketplace use?
Etsy: 6.5% transaction fee, a 0.20 listing fee, and 3% + 0.25 payment processing. eBay: about 13.25% final value fee plus 0.30 per order. Amazon: a 15% referral fee. Shopify: 2.9% + 0.30 card processing only, with no referral fee. Each percentage is charged on the item price plus the shipping you charge.
Why does Shopify usually look cheapest here?
Shopify has no marketplace referral fee, so you only pay card processing. The trade-off is that Shopify gives you no built-in shoppers: you bring your own traffic and pay for marketing, plus a monthly plan that is not modeled here. Marketplaces cost more per sale but include an audience.
Does the fee apply to the shipping I charge?
Yes. For all four marketplaces this tool charges the percentage fee on the item price plus the shipping you collect from the buyer, which matches how these platforms generally calculate fees. That is why adding shipping raises the fees, not just the payout.
Are these the exact fees I will be charged?
No. The rates are approximate seller fees as of 2026 and are starting points only. Real fees vary by category, country, store plan, currency conversion and promotions, and they change over time. Treat the results as estimates and confirm with each marketplace before pricing.
Is my data sent anywhere?
No. The comparison runs entirely in your browser. Nothing you type, including your prices and costs, is uploaded or stored.
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