Average Order Value (AOV) Calculator

Average order value is the average amount a customer spends in a single order. It is calculated by dividing total revenue by the number of orders over the same period. If you earned $50,000 from 1,000 orders, your AOV is $50.

Divide total revenue by the number of orders: AOV = total revenue / number of orders. Use orders rather than the number of customers or items, so a single order with three items still counts as one order.

AOV measures how much each order is worth, so raising it grows revenue without needing more traffic. Tactics like product bundles, free-shipping thresholds, upsells and cross-sells all aim to lift AOV.

Use the revenue you actually collected, which is net of discounts and after returns if you can. The goal is to reflect real money taken per order, so be consistent across periods when you compare.

There is no universal target because it varies hugely by industry and price point. The useful comparison is your own AOV over time and against your customer acquisition cost, so each order comfortably covers what it cost to win.