Click-Through Rate (CTR) Calculator
Work out click-through rate for any ad, email or search listing. Enter any two of clicks, impressions and CTR percent and the calculator solves the value you leave blank.
How to calculate click-through rate
- Enter your clicks and impressions to get the CTR percentage.
- Or enter a target CTR with one known value to solve the other.
- Read the result and copy it for your report.
Examples
CTR from clicks and impressions
50 clicks, 10,000 impressions
0.5% CTR
Clicks from a target CTR
2% CTR, 10,000 impressions
200 clicks
Frequently asked questions
What is the click-through rate formula?
CTR equals clicks divided by impressions, multiplied by 100 to show a percentage. For example, 50 clicks on 10,000 impressions is a 0.5% CTR.
What is a good click-through rate?
It varies by channel. Search ads often see 2% to 5%, display ads under 1%, and email campaigns roughly 2% to 5%. Compare against your own past results.
Can I work out clicks from a target CTR?
Yes. Enter a CTR percent and your impressions and the calculator multiplies them to estimate the clicks you would expect.
Why use code-point precision for CTR?
CTR values can be tiny, so the result keeps up to four decimal places. That lets you compare low-volume placements without everything rounding to zero.
Is the calculation done privately?
Yes. Everything runs in your browser and nothing you enter is uploaded or stored.
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