Media Plan Builder
Build a paid media plan in seconds. Add each channel with its budget, CPM, click-through rate and conversion rate, and the builder forecasts impressions, clicks, conversions, revenue and ROAS, then blends every channel into one set of totals.
How to build a media plan
- Add a row for each channel and name it, such as Paid Search or Paid Social.
- Enter the budget, CPM, click-through rate, conversion rate and, if you sell, the average order value.
- Read the per channel forecast and the blended totals row to compare channels and balance the plan.
Examples
A single channel forecast
Budget 5,000; CPM 10; CTR 2%; conversion rate 10%; AOV 100
500,000 impressions, 10,000 clicks, 1,000 conversions, 100,000 revenue, ROAS 20
Comparing two channels
Search at 5,000 and Social at 3,000, each with its own CPM and rates
Per channel rows plus blended totals: combined budget, clicks, conversions and ROAS
Frequently asked questions
How does the media plan builder forecast results?
For each channel it divides the budget by the CPM and multiplies by 1,000 to get impressions, applies your click-through rate to get clicks, then your conversion rate to get conversions. Revenue and ROAS appear when you add an average order value.
What is a blended metric?
Blended metrics describe the whole plan, not one channel. Blended CPM, CPC and ROAS are calculated from the combined totals, so a large channel influences them more than a small one. That is more accurate than averaging the channel rows.
Should I enter CTR and conversion rate as percent or decimals?
Type them as percentages in the tool, for example 2 for a 2% click-through rate. Behind the scenes the builder converts them to decimals, so 2% becomes 0.02 before the math runs.
What if a channel has no sales value yet?
Leave the average order value blank. The plan still forecasts impressions, clicks and conversions, and simply skips revenue, cost per acquisition and ROAS for that channel until you add a value.
Why does a channel need a budget and CPM above zero?
Impressions come from budget divided by CPM, so both must be greater than zero for the math to make sense. The builder flags any channel missing a positive budget or CPM instead of returning a misleading forecast.
Does this tool store my budget or plan?
No. Everything runs in your browser and nothing you type is uploaded or saved, so it is safe to model real budgets and channel data.
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